Kartiza naming + calligraphy + logomark
Artisanal Bespoke Notebooks from Japan
Nihonbunsho, a traditional book binding manufacturer operating since 1965 in Tokyo, Japan, aimed to promote an international premium line of tailor-made notebooks for discerning business(wo)men, artists and authors.
The naming aligns with 3 specifics required criteria: Premiumness, Craftsmanship and Contemporary Classic.
The easy to pronounce with Latin flavor name 'Kartiza' combines and hints the words "card" — from the Greek "Khartes", a sheet of paper, "artisan" for craftsmanship and "art" for premiumness. Together, Kartiza could be interpreted to mean a 'Paper Artisan'.
To amplify the hand-tailor-made ethos, design-calligrapher, George Lobo, created this elegant handwritten logotype with a unique flamboyant "K" balanced by a flourish "t" connected with the dot of the "i" and an unconventional wavy "z".
To establish Kartiza's line founded on skilled craftsmanship, Gregory Moulinet designed a wood-engraved style illustration of a book binding sewing frame inspired by antique tools photographs and diagrams.
